Packaging Comps
Proctor & Gamble
1970
Variable Sizes

A side note: As a point of interest to young designers, packaging is not always about starting from scratch and creating something new. Procter & Gamble is a longstanding company that manufactures and distributes branded consumer packaged goods around the world. To keep packaging current without losing consumer recognition of household product names, packaging changes often evolve subtly and almost imperceptibly over time.

The comp shown here is the tenth and final step illustrating how the packaging for Tide detergent could progress over a ten-year period. Unfortunately, the other sequential steps have been lost to time.

Applications shown: 
Various Comps.